Apple claims to have tens of thousands of apps for their iPhone. In fact, they make it seem like there’s an app for just about everything. Need to convert liters to gallons—there’s an app for that. Lost and need to find your way back home—there’s an app for that.
But what if you’re looking to build brand awareness? Or trying to reach new, potential customers for your product? Does your company have an app for that?
Well, why not?
Mobile internet usage grows month over month and it’s showing no signs of slowing down anytime soon. In fact, estimates put mobile internet usage at between 134 million and 1 billion (with a “B“) by the year 2013. Regardless of which end of this spectrum proves to be more accurate, the fact remains, smart phones and mobile internet have become mainstream.
We’re not talking about reaching a handful of users on Zack Morris phones anymore. In fact, several fairly sophisticated mobile devices have become about as commonplace as you can get. And with new products like the Nexus One hitting the market all the time, this trend is sure to continue.
So why aren’t you thinking about marketing your brand via mobile devices? Don’t you want to get your brand, your products and your message in front of this ever-growing audience? Don’t you want to be able to place your brand’s marketing directly in the pocket, and the life, of your potential customers?
If you’re not thinking about mobile marketing in 2010, you should be. And if you’re not thinking about what the right iPhone app for your brand would look like, contact Oneupweb so we can help you with that.
On The Mobile Web, Playable Ads Users Still Prefer Google To Bing…For Now
Microsoft’s Bing search engine has had a great 2009, jumping to just over 10.3% of the US search market. Not resting on their laurels, Microsoft is targeting the mobile space, looking to turn things around. Right now, they are playing from behind:
Mobile phone users are considerably more interested in having access to Google compared to Bing, according to Strategy Analytics.
In “Facebook and Google Most Desired Brands for Mobile,” Strategy Analytics investigates interest in the ability to use various applications from mobile devices. Survey respondents said they desire the ability to access Google and Facebook from their mobile devices.
“The key finding is that Facebook and Google are the most desired brands to have on a mobile phone in both the U.S. and Britain,” said Chris Schreiner, senior analyst of user experience practice at Strategy Analytics, Boston.
So what’s Microsoft doing to close the gap? In short, they’re focusing on local search, betting (we predict correctly) that when it comes to mobile search, most users are looking for local content. They recently released a slick Bing app for the iPhone, to compliment the apps already available for the BlackBerry and Windows Mobile platforms:
Users will be able to get turn-by-turn directions with Bing Maps, along with traffic information. The focus is on local results in other areas as well, with movie listings, weather and local businesses. Omitted from the app’s home page is Bing Shopping. It’s not clear whether Streetside, a feature of the Bing Maps Beta akin to Google’s Street View, will make the leap.
Of course, the app can be used to search the Web, read the news, and look up recent and favorite searches. Matching Google’s app, Bing also lets users search the Web by voice.
Other features include the ability to open multiple tabs within the Bing application, pushpins for saving locations and multiple locations shown on a single map.
If Microsoft is serious about the mobile space they need to release and Android app. They also need to either a) get their act together with Windows Mobile and release WM7, or b) give up on producing a mobile OS and focus on the mobile web and apps for other platforms that are so compelling you just have to use them. On the topic of having to use Bing:
BlackBerry smartphone users on Verizon Wireless’s U.S. cellular network may have noticed a small but significant change within their mobile web browsers in the past week or so: The only search engine option that’s currently available to some Verizon customers via their BlackBerry Browsers’ “Start” or “Go to” pages is now Microsoft Bing.
That’s one way to gain marketshare, though it probably isn’t a way to win fans…
https://playableadshtml504.video.blog/2022/02/22/10-simple-tips-for-effective-mobile-playable-ads/
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